Nathan’s Famous x MTA

A campaign born from a designer’s eye and a love for New York.

Nathan’s Famous noticed a serendipitous addition to the MTA’s map redesign: the Brooklyn-bound F, Q, and N trains forming the shape of a (Nathan’s) frank leading straight to none other than the birthplace of Nathan’s Famous.

In partnership with the MTA, we put a hot dog on the map within OOH placements and social media content for riders to spot themselves. We even placed mustard squiggle decals within vintage bucket seats within the N line.

And who better to settle the ole condiment debate than SubwayTakes.

Client: Smithfield Foods / Nathan’s Famous

Agency: adam&eveDDB US

Production: Omnicom Production

Role: Account Supervisor