Nathan’s New York Famous Tap Water

New York’s tap water is known as the secret ingredient for stapes like bagels and pizza. And when it’s time to pack up the grill for the season, it’s the water New Yorkers use to boil their Nathan’s Famous franks.

Nathan’s Famous felt strongly that the rest of the country boil their franks the 100% New York way, so we canned it.

Client: Smithfield Foods / Nathan’s Famous

Agency: adam&eveDDB US

Production: Apostrophe, Omnicom Studios

Role: Account Supervisor